We like to keep things between us


“We like to keep things between us”

Soverin is an independent company focused on honest email and protecting private data by running all private services on green servers to perform at its best. The mission was to create this new business’s brand identity that reflects its brand manifesto; private, green, and independent.


Art direction


Art direction

Logo & identity

I worked closely with the client to achieve the visual identity that doesn’t feel like too tech focused, but rather being representative of becoming a streamlined life brand that can be used and absorbed by customers better and easily. The idea was ‘Coat of Arms’ that represents it’s bold manifesto, as well as the human visual languages through the facial icons and copy.

Icons & illustrations

Icons derive from the brand symbol and it’s versatile so that I’ve set up a simple rule for any other designers can create more icons in consistent styles.