Smart key configuration


From hardware to software, from owning a car to using mobility, and patterning with dealers. These priorities were set to deliver better seamless brand promises of BMW.

With the strategy, to be the leading provider of premium products and premium services for individual mobility, we’ve come up with a new eco system called BMW iD and it has its own smart configuration card that acts as a e-ink device connecting to your customised BMW services.


Concept director
3D / Motion graphics


UX / UI Design
GUI Consulting

“Driving innovation”

BMW iD had come to us to promote their new range of models and our solution was to design and produce a smart key powered by a new eInk technology.

A new smart key for BMW iD Series and the key has a e-ink smart screen on top of the card.

Key aspect

A BMW customer identity and platform, that links all hardware and software touchpoints into an ecosystem, creating a premium customer experience.

Key aspect

These illustrations are to show how id ecosystem works across different touch points; tap and share configurations, video content and smart ads, and tracking your build on any of your devices.

An ecosystem

All other devices are automatically pulling the most recent data that are linked to your iD profile as well as giving you full control to configure your car, services, and test drive. It’s all being done in seamless process.