Alara

Concept fashion store in Lagos

Brief

Alara is a concept store dedicated to contemporary art, design, fashion, cuisine and culture. Located in Lagos, Alara provides its Nigerian and international clientele with exceptional pieces from around the world.

From designing the brand visual identity to conducting fashion photoshoot, this project has the most broad spectrum of works that I have created.

Role

Art direction
Packaging design
Photographer
Art director
Digital strategy
UX & UI

Publicity

Identity

Alara’s visual identity derives from the Nigerian textile patterns that are beautifully presented throughout fashion and architecture scenes in Lagos.

This new brand marque for Alara has been adopted into the exterior design of the flagship store’s facade.

Photography

To celebrate the modern African fashion, photography style had to convey the brand’s message; modern African style with attitude. Asking young fashion influencers from Nigeria and Ghana to be models for Alara had helped to create wonderful selection of photos.