Alara
Concept fashion store in Lagos
Brief
Alara is a concept store dedicated to contemporary art, design, fashion, cuisine and culture. Located in Lagos, Alara provides its Nigerian and international clientele with exceptional pieces from around the world.
From designing the brand visual identity to conducting fashion photoshoot, this project has the most broad spectrum of works that I have created.
Role
Art direction
Packaging design
Photographer
Digital strategy
UX & UI
Service
Branding
Art direction
Graphic design
UX & UI
Architechtural design
Identity
Alara’s visual identity derives from the Nigerian textile patterns that are beautifully presented throughout fashion and architecture scenes in Lagos.
This new brand marque for Alara has been adopted into the exterior design of the flagship store’s facade.
Photography
To celebrate the modern African fashion, photography style had to convey the brand’s message; modern African style with attitude. Asking young fashion influencers from Nigeria and Ghana to be models for Alara had helped to create wonderful selection of photos.
